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Businesses and individuals have responded to the the killings at Mother Emanuel African Methodist Episcopal (AME) Church in Charleston last week with donations and fundraisers.

The biggest donations to date have come from businesses that have a strong link to Charleston and South Carolina. Read More

New research from Goodcorps explores “goodness” in brands and how consumers perceive what truly makes a brand “good.” My favorite: Goodness is a buy button! Read More

Since 2011, 1,600 Denny's nationwide have sold coupons in support of No Kid Hungry's efforts to help the more than 16 million American children struggling with hunger.

To grow the program in 2014, they combined social fundraising with cause marketing. Here's what happened next. Read More

Are you a business owner that wants to create and grow a cause marketing strategy that benefits a cause AND your business? Learn from 14 pros! They include Build-A-Bear, KIND Healthy Snacks and Cleveland Clinic. Read More

Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different perspective. He describes the campaign as a bold and ambitious effort by Starbucks that while not perfectly executed is unflinching and a great example of a company "walking the talk." Read More

The special partnership between Shake Shack and Share Our Strength has some powerful lessons for other quick-serve restaurants that want to mix business with charity. Read More

This is a great story of a man who left Wall Street to open a pizza shop in his hometown of Philadelphia. Today, he runs a successful business AND feeds the homeless in his community. Learn how doing well and good has earned this business owner a visit to the Ellen Show and national media attention Read More

Cause marketing is a partnership between a business and a nonprofit for mutual benefit. According to IEG, cause marketing has grown into a nearly $2 billion industry! This infographic explains how it all started and grew from the late 1970's to the present. Read More

Today, Megan and I talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a "newsjacking" expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business.

Newsjacking, which Ken defines as "When a brand takes advantage of a popular story or Read More

Whirlpool from introduced a new washer and dryer that allows users to give back with every load. You may never have wished that you could support a cause with every load of laundry. But Whirlpool’s new Connect to Care program just might get you asking why you’re not donating money to hungry childre Read More