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Making generosity a part of your everyday business practices will make your business outshine the competition. And its one of the amazing things about generosity – the more you give, the more you get back in return. Read More

Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow. His book encouraged marketers to think purple and be willing to stand out. Yet, 12 years later, I still don’t see a lot of purple co Read More

Personalisation is the secret sauce of successful email marketing programmes. Its all about using the information in your email database to give your subscribers what they really want!

Your subscribers all have a unique set of interests, experience and needs from your business – so don’t do them Read More

Your Twitter account is a great place to reach people interested in what your business has to offer. Here are some great ideas you can borrow to help promote your email list to your followers … Read More

If there is one thing that can help you build your email list extra fast, its an opt-in freebie!

Why?

Because it is an excellent way to entice subscribers to sign up for your list – and it offers a win win opportunity for you both – they get some valuable content and you get their email a Read More

How to run your business your own way and still be successful ... And why the 'gurus' might not have all the answers (they might even be asking the wrong questions!!) ... and how to market with integrity & honesty and sell your stuff without selling your soul. Read More

One of the biggest obstacles to sending out regular email marketing campaigns is "But I don't know what to write about"

These 10 ideas will help cure your email marketing writers block and provide valuable content to your newsletter subscribers. Read More

When it comes to email lists, it really is true that size doesn’t matter! What really counts is engagement – subscribers that open your emails, click on your links, answer your questions & join in the conversation with you. Here are a few ideas to get you started connecting with your subscribers: Read More

What writing a profile for an online dating site can teach as about how to write effective copy to sell yourself and your business (and get a date if you need one)! Read More

It has always been my contention that it doesn’t matter how much traffic your blog gets, what matters most is what you do with that traffic. The key to making money with any blog lies in the quality of the traffic you attract. That’s it in a nutshell.
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