Too many people confuse strategy with goal setting. They are not the same thing and it’s important to understand the difference between the two.
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Kkochenberger submitted the following stories to BizSugar
Strategy is not the same as goal setting
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4078 days ago
Are your assets idle? Learn to leverage them.
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4078 days ago
Leveraging your assets and content requires a unique skill set - here's ways to give your content a jump-start.
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Are you doing a great job but of answering the wrong question?
Posted by kkochenberger under SalesFrom http://thoughtleadershipleverage.com 4089 days ago
Spending too much time discussing the validity of your work is actually counterproductive. What thought leaders need to do is be respectful and courteous and answer any and all of the questions that a potential client has, but you also need to help them ask you better questions.
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What do all thought leaders have in common?
Posted by kkochenberger under Success StoriesFrom http://thoughtleadershipleverage.com 4089 days ago
In this article Peter Winick gets you thinking about the traits of super-smart people that we all look up to (aka thought leaders).
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Only let yourself make new mistakes
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4101 days ago
Making mistakes in pursuit of your goals is an unavoidable part of the process. Some folks are afraid to make any mistakes at all and the result is that they don’t take enough chances, embrace risk, try new things and ultimately limit their chances of being successful.
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From stimulation to information to wisdom
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4101 days ago
Here's some great tips on how to handle information overload and how to convert information into wisdom, the only way to get the advantage these days.
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Some thoughts on thought leadership marketing
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4107 days ago
"Thought leadership" has blown up as a buzz phrase in the last couple years - although many people aren't clear on how to develop and execute this type of marketing campaign.
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How are you applying your vision?
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4107 days ago
Every thought leader and author has a vision, in fact every successful business has a vision. Often a lot of time, energy and effort is spent developing a vision - so why do we rarely apply it?
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Leveraging your book and platform strategically – part 3
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4115 days ago
Attention authors and thought leaders! Here's the third and final installment on the right way to leverage your book and platform.
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Leveraging your book and platform strategically - part 2
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4115 days ago
Here are few more ideas to think about when contemplating how to best leverage your content and your book.
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