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Back when I was a marketing director for a professional service firm, I focused much of my time on making our professionals famous in their field. And there was one particular free online tool that I considered my own personal secret weapon.

Slideshare.
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One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), Reporter Connection, Source Bottle and the like.

(Those are services used by journalists and bloggers to find experts and information for their publications.)

Just Read More

Looking for a way to blast your business out of obscurity?

Take a page from Hollywood and do what the stars do to
generate buzz for their new movie or television show.

Go on a media tour. Read More

In 2008, Lewis Howes was an unemployed 25 year old, sleeping on his sister’s couch and eating her macaroni and cheese.

Fast forward to today: million dollar man Howes is running three companies, publishing books, bouncing between New York and LA, playing on the U.S. Men’s National Handball team Read More

Ask small business owners or entrepreneurs about Twitter and you tend to hear one of two responses:

“I’m ADDICTED to Twitter. I’ve met so many great people/mentors/friends/joint venture partners, it’s insane.”

Or…

“I’m on Twitter, but I don’t really know what Read More

Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.

I’m sharing three ways that you can use infographics to cut through the clutter and seduce your prospects Read More

Derek Halpern, the leading authority on marketing and psychology for online selling, shares online marketing strategy PLUS

◾Why much of the advice about blogging today is wrong
◾The best place to get new ideas for your business
◾Why you don’t need unique ingredients to succ Read More

“I don’t get it. I sent out this press release on PRWeb a week ago. It says that my release got over 600 impressions, but the only place I can find it online is on EarthNews.com.

Why don’t my press releases get any play?”


If pick up is a problem, let’s take a hard look at your releases. Read More

Have you jumped on the hottest online trend going? Or are you still stuck in 2010?

Looking at the trends across web content and social networks, one thing is clear – visual content can break through our overloaded attention spans more easily than written material.
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Admit it. You’ve watched a news story

on a business or seen someone

offering advice as an expert and

thought to yourself,

“how did she get to be featured on TV?

That should be me!”

Calm down, tiger. It can be you.
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