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Fortunately, a recent article on the Content Marketing Institute (CMI) website highlights the qualifications of true content marketing. To qualify, CMI says, true content marketing needs to focus on attracting and bringing your target buyer to you. It accomplishes this effort with relevant, targete Read More

Employee participation is paramount to social media success. Learn how you can activate your employees by getting them involved today. Read More

Marketers should never overlook the importance of sending thank-you emails. Research suggests they are twice as engaging as general emails. Read More

Three of my favorite tools for curating content to my followers on twitter, facebook and linkedin. Come check them out. Read More

Content marketing is all the craze right now. Business owners, marketers and freelancers are jumping on board, to write content for websites and blogs, because there are so many benefits to doing so. Read More

Like most things in life, inbound marketing efforts are subject to the Pareto Principle, which proclaims that 80 percent of results stem from 20 percent of your work.
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Although email predates Facebook by a few decades — a millennia in the digital age — coupling it with social media marketing can empower organizations to attract more online traffic and sales. Read More

The key to successful content marketing is integrating search engine optimization with significant research about the target buyer persona. Read More

Finally get a look at everything you need to do to get results from your blog posts in my 40 point blogging checklist. Read More

Research shows that only a small percentage of companies have truly linked their social media programs with money-making efforts. Read More