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A healthy digital marketing plan is made up of a balanced diet of email, content, social, and search that will deliver satisfying campaigns and long-term health that will fuel your business. But sometimes we get stuck in a rut, so try adding some of these power-boosting tips to jumpstart your marke Read More

Decades ago, commerce was personal. But with the rise in technology, it became less personal. So how can businesses deliver a personal touch in an efficient and cost-effective manner in a technology driven world? Read More

We women entrepreneurs are busy -- it's a fact. These days, that's the nature of the game. But taking your business to the next level might be easier than you think. After all, who needs more stress? Read More

It’s easier to market to existing customers and get them to buy more than to nurture new leads. Here’s how you can provide more value to existing customers, turning them into lifelong fans and increasing your overall sales. Read More

No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding your target audience and delivering what they want, when they want it.

If you’re struggling to find Read More

Customer relationships are at the core of marketing. When you nurture relationships with your customers, you endear them to your brand or business. By leveraging customer relationship management (CRM) solution, you can stay connected with your customers for the long haul. Read More

It’s easy to miss the real value of a business tool when you’re focused on the initial investment to purchase it. Customer Relationship Management (CRM) solutions can prove to be invaluable when used to combat some common business problems. The best news is they’re more affordable than ever. Read More

So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Read More

You’re already sharing content with your social followers and engaging in conversation. Great. Welcome to 2010. Now it’s time to master something new in the realm of social.

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with peo Read More

The Greek myth of Sisyphus tells the tale of a man condemned to rolling the same giant boulder up a hill for all of eternity only to have it roll back down each time. There are times when handling work around the office can echo this myth and make us all feel like Sisyphus. How many times have you Read More