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Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recrui Read More

We get a lot of phone calls from people looking for “SEO packages.” They want to know right off the bat what they will be getting for SEO services and how much it will cost. The truth is it is very hard to package SEO services into bundles. If presented with a Gold, Silver, and Platinum package, mo Read More

Link exchanges (“You link to me and I link to you”) are strictly banned by Google as a link scheme. A link scheme is “Any links intended to manipulate a site’s ranking in Google search results.” Well that means any link is a link scheme, right? Isn’t the whole point of link building to improve your Read More

As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really kno Read More

If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 65% Read More

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who was in good Read More

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too Read More

Recently I had the chance to interview Viktar Khamianok, the creator of the SEO software SEO PowerSuite and Link-Assistant.com. There are plenty of SEO software products that do one thing really well, but SEO PowerSuite was designed to give site owners all the tools they needed to create, execute a Read More

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. The f Read More

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of Read More