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Consider taking the concept of an epitaph and apply it to your business. If your brand were to die today, (and I certainly don't wish that on anyone) what would its lasting legacy be? Read More

You can’t help but marvel at the culinary and branding genius of the folks at Hershey. You take two classic ingredients, and you create this amazing snack. But rather than rest on their laurels, they have continued to expand their product line, and build upon that success. Read More

Since being discovered on a highway exit ramp last month in Columbus, Ohio, Ted Williams has become a media darling. His story, captured by a Columbus Dispatch videographer, has received over 11.7 million views on YouTube.

Overnight, the interview and job offers began to pour in. Brand Read More

Find out what a clever compost manufacturer can teach you about sowing the seeds for grassroots branding success. Read More

The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark applicatio Read More

A new career is often replacing the choice of retirement for many baby boomers, who have plenty of experience and resources to make entrepreneurship very successful. Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More

Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. A great way to improve response rates is to segment subscribers so they only receive relevant messages from you. Read More

Let me share with you a page that provides an excellent example of first-rate customer engagement — The Monster Factory. From the monthly monster giveaways to their wacky videos, they clearly get it. Read More

Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems. Read More