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Easter always reminds me of a particularly funny story from my childhood - in reminiscing about it this year, I realized there was a marketing parallel that I'd previously overlooked. Read More
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Your blog isn’t all that different from the chocolate factory – both are busy churning out all manner of sweet treats for your customers. And both, as it turns out, can easily benefit from the creative genius of Willy Wonka. Read More
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Buying followers for Twitter and Facebook is a lot like stuffing your bra. From a distance, it may look like you've really got it going on; however, upon closer examination, you just wind up making yourself look foolish. Read More
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What you think matters, and what you write can make a difference. So what if it doesn’t solve the world’s problems or bring about world peace. Read More
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A crazed zombie horde is an awful lot like today's corporate culture; there's a lot of aimless stumbling about, and there's often a critical lack of a clear directive as to how to reach the goal. Read More
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Despite all the hype and interest in social media, there are still plenty of folks who think it's just a whole lot of talk about nothing. Read More
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Whether you are a bootstrapping upstart or a college graduate looking to distinguish yourself in a sea of applicants, developing your personal brand strategy is crucial to your success. Read More
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While your brand plays an integral role in your overall marketing strategy, it is only truly effective when it's used in conjunction with other healthy business practices. Read More
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Service is one of the best and most effective tools in your competitive arsenal. Don't underestimate its importance. Instead, suit up, get out there and kick some competitive butt. Read More
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If you can't convince me to buy your product based on why it's better, and what it will do for me, what makes you think a singing mop will seal the deal? Read More
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