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Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.

There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting Read More

Merchant settles with the Federal Trade Commission (FTC), having "signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements … that were posted on blogs or other websites" (affiliate websites). Read More

Regardless of what type of online marketing you are involved in, I am certain you will benefit from at least a few of the lists I’ve put together in the past. Today I’ve decided to compile them all into one big list (for better digestibility and use). Read More

With the fairly recent Google's "Farmer" Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it.

The short answer is: "No, as long as Read More

Every one of these has important information, and when treated cumulatively, all 10 assemble into an interesting jigsaw puzzle. I hope you will find them of interest as well. Read More

They are:
1. Commission/payout info
2. Merchant info & competitive advantages
3. Bonuses & performance incentives
4. Tools & creatives (banners, widgets, feeds)
5. Statistics (AOV, EPC, conversion, reversals) Read More

Looks like Toys R Us is getting away paying 200 times less than the actual value of a Facebook "like" ($0.018 instead of $3.60)... and it's working for them. Read More

Two interesting things have happened over the past few days — not in any way interconnected, but both related to the topic of monetizing consumer interest in certain types of services. Read More

Comment spam, a common form of spamdexing, has been a longstanding problem for blogs of all kinds. In search of “quick and easy backlinks” some people engage in it themselves, others hire “blog commenters” (many which actually call themselves “SEO experts” and sell their services as “search engine Read More

Affiliates rank (prioritize) the key affiliate program description points. Every affiliate program manager's must-read! Read More