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I’ve had some fun reviewing Nielsen BookScan data (for my newest book, Affiliate Program Management: An Hour a Day) through an Author Central set of tools that Amazon offers me. BookScan — which reports on 75% of all retail print book sales in the US — collects point of sale data from over 10,000 r Read More

(1) What is affiliate marketing? (2) Who are affiliates? (3) How to define super affiliate? (4) What is the best affiliate program? (5) Why affiliate marketers fail? Read More

Ceasing relationships with affiliates -- as some merchants have done -- isn't resolving the problem, but only worsens the situation. Therefore, I always advise merchants to collecting the tax instead. Read More

Simple rules (upload your unique picture with or of the book), get voted for, and receive some very nice prizes. By the way, the contest could be named: "$1,600 Photo Contest That Turned Into a $1,700+ One"... Read More

In addition to the 10 website-related concerns that Logan Thompson has outlined yesterday, I'd like to add 10 more reasons why affiliates, instead of joining your affiliate program, may just go straight to your competitor... Read More

There are 5 specific behaviors/actions to watch out for. You want to prohibit applications, techniques, tools and methods which support/facilitate these behaviors. Read More

Why Kindle? Because (1) it’s free publishing, (2) Kindle books are made “available for purchase on Kindle devices and Kindle apps for iPad, iPhone, iPod touch, PC, Mac, Blackberry, and Android-based devices” [source], and if that were not enough, (3) they are nearly instantly added to the Internet Read More

Two good reasons to maintain an affiliate program support blog: (1) Affiliates prefer that you do; (2) There is huge SEO benefit in it. Data and examples in our today's blog post. Read More

As strange as it sounds, the vast majority of merchants from the Internet Retailer's Top 500 list do not have mobile websites. The list includes major retailers like Bed Bath and Beyond, Coach, Dillard's and Ann Taylor, and multiple others. Even of the four largest U.S. mobile operators only Verizo Read More

Focusing on Amazon, we're missing the full picture here. The problem is that thousands of entrepreneurs will get their hands tied, and be forced to either more affiliate-friendly states, or face even less optimistic ramifications. Read More