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LinkedIn's Influencer program enables top thought leaders in business, non-profit, or the public sector to gain a following among 175+ million professionals worldwide by writing and sharing great content on LinkedIn. Want to apply to become a thought leader on LinkedIn? Watch this to learn how. Read More

This morning when I opened my work email, there were about 600 unread messages. Near the top of the stack was an email from a mysterious person named Xavier. I had never heard of him before. More mysteriously, his email was titled, "Article." Intrigued, I clicked ... Read More

Content marketing is still a relatively new discipline, which means that if you're looking for some cold, hard data on it, you could be facing a challenge.

But take heart, brave hunters! Some enterprising souls are sallying forth to corral the data that gives a peek at where content marketing st Read More

If you're like most people, you probably think business success is the result of innovative products, strong financial backing and long work hours.

But you'd think wrong. Read More

Let's be honest with ourselves, marketers. Is our content actually helpful? Or is all this talk just lip service to the oft-cited "create remarkable content" inbound marketing credo? Read More

Select users can now upload an image of their choosing to represent their video. These users can now choose a thumbnail for their video and this thumbnail will be displayed in search result pages, related videos and as the start image on embedded videos. Read More

We are all aware of people and events going viral over night. We are aware of videos on YouTube getting millions of hits in matter of weeks. (Call me maybe?). And while we are staring in disbelief of their online success there are lessons to be learned from them. Read More

With 42 million Facebook Pages, over 140 million Twitter active Twitter users, 178 million LinkedIn users out there, many startups and other social media newcomers are asking a pretty heavy question: Is the social media universe just too crowded and too loud for someone just starting out to have an Read More

In recent months, some Facebook page owners have noticed that their accounts are driving much less traffic to their websites than they used to. In some cases, Facebook clickthroughs are down by as much as half, despite a huge growth in likes. Read More

With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...

But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in. Read More