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The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achie Read More

Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well your brand has grown. New metrics help in determining, realizing and finding out new possibilities, realities, and facts. Read More

Making a style guide is one of the most effective ways to ensure high quality on every page. Some people think that style guides only apply to writing. While your style guide should address issues related to spelling, punctuation, and other elements of style, a well-rounded guide will also direct g Read More

Considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different w Read More

Shorr Packaging recently surveyed 500 subscription box consumers in the U.S. to learn more about what they like about subscription boxes and also why they unsubscribe. They found subscription box subscribers are mostly young, female, educated and single. To learn more about the results of their su Read More

With the growth of content marketing, it’s important that companies in this industry have the right tools to use it in their favour. One of the problems manufacturers might have is breaking out of the B2C marketing mindset as B2B marketing is often much more powerful in manufacturing. Read More

SoundCloud is fast becoming one of the go-to platforms for hosting all sorts of sounds, and one of the fastest-growing varieties of sounds is podcasts. Many people are turning to SoundCloud to host their podcasts because of its exceptional interconnectivity with social media, and for the fact that Read More

Content Marketing is very popular these days, and many marketers are using it for their brands. However, there’s a lot of competition out there, and this is just one of the reasons content marketing is becoming very challenging.

This article will talk about the key challenges in content marketin Read More

One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing. While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connecti Read More

This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now. Read More