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A blog post isn’t just a blog post. It’s a drop in a larger bucket designed to fill to the brim with so much value the reader gains trust and respect for your brand. While that trust and respect might not immediately yield a sale, it does something far greater: it yields buzz. That buzz you generat Read More

The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While Read More

Your blog shouldn’t look like a dump where the top posts are relevant to the times and going down reveals the remains of old ones. Update seasonal posts to cover new details. Maintain a content planning calendar and revive the top posts from past years. Write a follow-up to a previous post with pro Read More

Take real-life entrepreneur Danny DeMichele as an example. An Internet entrepreneur since the beginning of the medium – he started his Internet businesses in 1998, when he was 18 – Demichele would be the first to tell you that the road to Internet success is not only all about hard work (and networ Read More

You don’t need to be perfect, but you do need to know the basics. If you don’t, you will likely get your guest post pitch rejected before you even get a chance to showcase your expertise. You will also need to nail your presentation once you have a pitch accepted. Getting accepted to post an articl Read More

Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. Read More

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers. Read More

The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content ma Read More

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s ho Read More

If you’re not among the 48 per cent of the surveyed small businesses currently using social media to promote your business, perhaps it’s time you joined them? Too busy, you say? Try these some simple and practical strategies to not only get your business on Facebook, but do it well. Read More