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When you're less than thrilled to run your business, use these measures to reignite the passion for your small biz. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you. Read More

Infographics are a great way to attract readers to your blog. They're visual means of disseminating chunks of information. Read More

Content includes audio, video, writing and everything in between. Anytime you put out some type of informative media, you’re using content to market your business. Read More

When you have employees that live in different parts of the country — or even world — it can be a challenge to manage them the same way you would a team working in the same office. Read More

In this #TYBCommunity round-up we include posts about getting starting with guest posting, attract customers through social media, Pinterest users hit 100Million, short email subject lines, Richard Branson, morning rituals, start-up employees, using public wifi and lots more. Read More

Getting to know your audience is the key to getting talked about, getting publicity, and getting the type of attention that leads to sales. Without understanding who your target buyer is, your marketing messages are lost. Read More

When you think about the perfect breakfast burrito, it’s got the perfect balance of crispy, fresh tortilla, warm egg, gooey cheese, and spicy salsa, at least in my book. As I enjoyed one this morning, it made me think about how marketing, if done correctly, has a similar balance among all the compo Read More

n marketing, “personalization” is a big buzzword right now. But it’s always been important. Just look at Ogilvy on Advertising and you’ll find the legendary ad man championing its effectiveness more than 30 years ago. Read More