SuzyQ submitted the following stories to BizSugar

Small Business Bankruptcies on the Rise

Avatar Posted by suzyQ under Finance
From http://www.businessweek.com 6034 days ago
Made Hot by: on May 14, 2008 4:15 am
Be wary if some of your clients are getting slow on payments. More businesses filed for bankruptcy in April, 2008, than in any month since new bankruptcy laws took effect in 2005, according to a company that tracks federal court filings. The numbers show a 49% increase in commercial bankruptcies over last year, with an average of 235 daily fil Read More
Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool. Suc Read More

SEM Bootcamp: Three Steps to Creating New Content

Avatar Posted by suzyQ under Online Marketing
From http://www.searchengineguide.com 6039 days ago
Made Hot by: on May 7, 2008 5:58 pm
With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane. Read More

Targeting Conversions and Traffic with Long Tail Writing

Avatar Posted by suzyQ under Online Marketing
From http://www.searchengineguide.com 6039 days ago
Made Hot by: on May 7, 2008 9:42 pm
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th Read More

Your On Again, Off Again Marketing Relationship

Avatar Posted by suzyQ under Marketing
From http://www.smallbiztrends.com 6040 days ago
Made Hot by: on May 7, 2008 12:04 am
From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they're on, the next week they're off. The next week they're on, the following week they're off. Well, in speaking with tens of thousands of entrepreneurs and business owners, I've found that many hav Read More
More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. Rapleaf examined the number of friends that men and women have on Bebo, Facebook, Frien Read More

Teens experiencing discretionary recession

Avatar Posted by suzyQ under News
From http://www.marketingcharts.com 6042 days ago
Made Hot by: on May 7, 2008 9:44 pm
Though fashion still accounts for 41% of the total teen budget, total teen spending in the category declined nearly 20% year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray. Compared with last year's study, young men spent 15% less on discretionary items (fa Read More

Zappos Shows How Social Media Is Done

Avatar Posted by suzyQ under Online Marketing
From http://www.readwriteweb.com 6043 days ago
Made Hot by: scottfox on May 5, 2008 5:28 pm
What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales. Of all the different types of soci Read More

Microsites Still Have Marketers' Attention

Avatar Posted by suzyQ under Online Marketing
From http://www.emarketer.com 6048 days ago
Made Hot by: on April 29, 2008 1:41 pm
If you build a microsite, they will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an automobile within the next six months as they interacted with microsites for va Read More

Women business founders rising, but slowly

Avatar Posted by suzyQ under News
From http://www.usatoday.com 6051 days ago
Made Hot by: on April 28, 2008 1:08 am
Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women? This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m Read More
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