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Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions. Read More

As soon as you add the first employee to your small business, you need to start focusing on cultivating a culture of teamwork within your organization. It's much easier to maintain a true team environment when you start out on the right foot. Many business owners make the mistake of thinking that as long as their employees manage to work together Read More

The federal government's in-house advocate for small businesses released a list of 10 regulations that agencies should review, including simplifying the home office business deduction. This regulatory change would benefit millions of home-based businesses, many of which now don't take the deduction because of its complexity and the fear it would Read More

Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages. Read More

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for onlin Read More

Lawmakers in Washington have dithered and debated while the health insurance crisis has grown increasingly worse. At last count, skyrocketing costs have forced 47 million Americans to forego insurance and put their health at risk. The majority of those work in small businesses. At the state level, however, a number of progressive governors, have ta Read More

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses l Read More

One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

There are many efficient SEO techniques to optimize your business's Web site, and then there are nefarious methods, which not only ruin your reputation and get your site banned from Google but also have legal ramifications. Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More