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WalletPop takes a look at the stories behind top brands and their famous numbers. This is a light-hearted look at how KFC became known for 11 herbs and spices, Dr. Pepper's 23 flavors, and how Levi 501s got their name. Read More

There are times when the tasks associated with running two blogs and consulting become quite demanding. I realized early on that if I wanted to be able to handle everything effectively, I was going to have to plan and create Read More

Forewarn would-be employees about your background checks, verify résumé facts, check references—and provide a way to report unethical behavior anonymously. Read More

This post from Zimanablog considers how website owners should measure the value of a customer base -- are the visitors that come to your site really becoming clients and customers. Read More

This book review is about Dan Bricklin's story of developing Visicalc, the company that created the first electronic spreadsheet, and his insights on technology over the last decade. The text is based on his blog posts, but he offers an overview of what each post is about. Read the review to lear Read More

This article will help you measure the success of your video online. The articles focuses on reach, engagement, and sentiment; It is a solid start for anyone beginning to offer their video online. Read More

These are 4 tips for businesses that are embarking on an online presence. These tips are meant to ensure that a business is organized in its communication and marketing efforts with prospective clients and suppliers. Read More

This article shows how web analytics can be used for more than just keyword analysis. These tips can be essential for determining the effectiveness of any marketing campaign. Read More

This is an explanation on return on investment for social media, and displays a means to figure out how to measure the ROI. Read More

Many business owners confuse web analytics for Search Engine Optimization when there are more options to use analytics as a tool to optimize marketing and profits. Read More