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Learn how tag management ease analytic tagging and enhances the management of a digital marketing campaign, especially with digital display signage. Read More

This book examines the steps needs to develop leadership. Earl Cobb outlines 10 steps for a leadership style of intention - to influence through one's own conduct. Read More

Digital display can provided a unique means to show content. Curating content can be a very involved process. This article explains how adding display and analytics can lead to an effective connection with customers. Read More

Need to improve your website but strapped for a budget? Consider these updates and tips to gain the most from a site. Read More

Considering behavior analytics using video cameras in your store? You may want to read the All Analytics Point/Counterpoint to understand privacy concerns customers can have. Read More

Need to keep a fanpage secure? Here are a few tips for managing a fanpage crisis, should your page become compromised Read More

Groupon created an interesting experiment by combining its coupon service with an auto purchase.  Working with Lafontaine Cadillac-Buick-GMC, Groupon offered consumers the opportunity to purchase a $500 rebate towards a vehicle purchase. Read More

New on Google Plus for business - analytics capability planned for business specific Google Plus profiles. Read More

Non-profit organizations understandably are charged with wonderful missions.  This post examines the ways na analytics solution can help an organization justify its mission - from initial visits to determining how to energy its volunteer base. The use of conversions along with social media measure Read More

This post explains how to create a dashboard to better measure your web analytics data and make effective business decisions. Read More