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Google AdWords created a new headache for digital marketers earlier this year. Google confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page. What impact will this change have on digital marketing and customer experience. Read More

Ferrari is among the high-end brands leading the charge in blending virtual reality into a better customer experience. Read More

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More

Learn how to use Google Analytics to interpret which traffic should be strengthen towards your website or app. Examining referral traffic can lead to plenty of ideas. Read More

How to use analytics and video to increase online reach and connect with potential customers. Video such as livestreaming can enhance engagement on social media. Read More

Understanding the cause for a spike can make a difference in appreciating a change from a referral source, or from a technical glitch in the analytics reporting. Read for 5 tips on how to best approach the data spike. Read More

There are a few aspects in content marketing which should be used to match analytics reports to content marketing objectives. Read More

Book review of Big Data on Small Business Trends. Introduces the reader to success stories and privacy concerns regarding big data usage. Read More

Great book review on the subject of Instagram - how to integrate the popular social media platform into your business strategy. Read More