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AI-influenced martech components like image recognition, chatbots, and voice recognition are being added to websites and apps. AI has thus added more dynamic, and potentially correlated, actions for an analytics solution to track. Read More

Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside Read More

Chatbots have taken center stage recently. AI-based opportunities in the latest consumer-facing devices have sparked developer interest. Amazon has led the charge for IoT-influenced consumer goods – its latest device, Echo Show, expands the Alexa AI platform to include video requests, even from Go Read More

A review of Google's new analytics platform, Chatbase, for chatbot performance measurement.

More than ten years ago, the marketing world grew accustomed to Google Analytics, the measurement solution soon becoming as ubiquitous as websites. With chatbots growing in use among brands today, Google Read More

A post on Google's transformation into serverless tech services....explains the basics behind serviceless technology.

The interest in serverless comes from a paradigm shift in client-server computing architecture. Computer terminals connected to a server was once -- and in a basic sense, still i Read More

Society and culture are becom­ing factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for deliver­ing customer value. To do so can put brand image at extreme risk.

The article explains how algorithms can contai Read More

Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," Read More

Ford's data announcement at CES and Volkswagen's emission-gate issue highlight two things automakers must leverage in an IoT world: data and trust Read More

Pierre DeBois is the founder of Gary, Ind.-based Zimana, a small business digital analytics consultancy. His goal is to help companies optimize their campaigns and operations through a strategic commi Read More

Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background. Read More