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As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. Read More

Artificial intelligence is on a roll, especially in the marketing domain.

2017 opened with reports of global investments gaining momentum in the “fields of AI, robotics, and IoT technologies”. Read More

You don’t have to be a consultant to get paid for recommending software. Instead, you can earn money or in-app credits by using a referral program.
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Want your Shopify store to rank in Position 1 on Google? No matter the platform, the same SEO principles apply if you want your e-commerce store to be found in search results. Read More

Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of Read More

Blogging in today’s modern business era is very crucial. Writing blogs to promote products & services is nowadays the most common practice. Read More

In this article, we’re going to break down the best video conferencing tools on the market and give you the information necessary for you to pick one which suits your business. Read More

Does your company sell products online? If so, you should be on Google Shopping. This post will cover the basics as well as a few advanced tricks to help you master Google Shopping and Product Listing Ads (PLAs). Read More

In this episode, Robert and I explore Snapchat’s financials and suggest the priorities Snap should focus on to stay in the game. We also discuss content marketing’s future as an intrinsic marketing function that’s indistinguishable from the whole. Rants and raves include Wendy’s chicken nuggets and Read More

Do you use Facebook ads?

Want to make them more effective?

To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. Read More