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Essentially, the meaning of quality content is more than simply solid writing; it's treating your content like a valuable - even irreplaceable - cog in your business machine. Six things to know when creating quality content. Read More

Local SEO is getting a lot of attention right now because of the growing power of local searches. We love local SEO because it's simple to implement and can have profound advantages for search visibility. However, some brands are getting a little too careless with their local SEO, and that can lead ... Read More

It's hard to talk about yourself, isn't it? You might be afraid you're not saying enough, or that the story you're telling is boring, or worse - that you're coming across like you're bragging. Introductions are basically throwing a handful of ideas at a new, unexamined wall and seeing what sticks - Read More

Geo targeting is a more advanced local SEO strategy: It focuses on finding out where prospects are making decisions around your city (typically on mobile devices), then targets content specifically for those locations. Geo-targeting allows you to pick specific places beyond your business address whe Read More

Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it wil Read More

We have discussed topic clusters before as a method of organizing your website and choosing how to connect your pages with internal links. Basically, topic clusters are an extra-simple mind-mapping technique where you choose one important topic – your pillar – and then choose a cluster of lesser, r Read More

We've discussed the perils of Instagram's shadowbans and the sort of practices that can lead to shadowbanning, but there are many ways to be bad at Instagram marketing. Let's take a look at the mistakes that may not get you banned, but can absolutely damage your brand if you aren't careful. Read More

You've probably seen website push notifications before. These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. The request typically comes with a "block" or "allow" option for visitors to choose. If they choose allow, you can se Read More

We have previously talked about the interesting effect of "dark social," or the social media activity that exists (i.e., eyeballs on your posts) that can't be measured by social signals or other metrics.

It's an interesting effect, and led to discussion about Facebook's dark posts...wh Read More

In this episode of Hops and Handshakes, we interview West Michigan Business entrepreneur Jeff DeLongchamp on his business success. Six key takeaways on how to keep early success going strong. Read More