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Instagram has made waves again with a mobile update that hints at a lot more than you might expect. The goal was to allow for Instagram functionality/posting without the need to download the app itself. Here's what that means, and why it's worth remembering for your own Instagram strategy. Read More

Movement is the new marketing, and videos are emerging as the most dependable footholds in an increasingly chaotic ad space. How dependable, you ask? Forbes recently highlighted an INC study that predicts a staggering 90% of all web traffic will be video-based by 2019, while Google-owned video powe Read More

Beginning in early 2017, the search engine giant has started "cracking down" on sites that lack an "Https://" in their url, damaging their search engine results page placement and highlighting the security shortfalls to a hyper-aware, tech-savvy audience of billions. Unfortunately, the path from a Read More

If your company were a person, how would it introduce itself at a party? No matter how many clients you have, how many skus you produce, or how long you've been in business, chances are that last question made you stop and think. It's easy to get caught up in the metrics of business and let your bra Read More

Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't Read More

Facebook is working hard to partner with other service providers and bring an updated version of the Messenger chat box to companies that are interested in using it to communicate with their customers. Instead of being peer-to-peer only, Messenger can now be used by customer reps to talk directly t Read More

An Instagram pod is a group of people that have banded together to improve their Instagram post visibility. These are informal organizations (think dedicated Facebook Groups or forums online) where members all follow each other on Instagram, and let each other know when they have new posts up. Then Read More

We’ve been discussing the interesting rise of chatbots as a sales tool, and how chatbots currently have around 10x better open/interaction rates than email. This has led to some pointed questions, such as, "So what types of communication are better through a chatbot than email? If my business wants Read More

The motivation behind content used to be a little like a television in a waiting room: not what you came for, but rather something to pass the time. The evolution of search engines flipped that script entirely, creating a scenario where that waiting room was unlikely to even be found without that "t Read More

We mentioned the"social signal funnel" in past articles to talk about how people respond to social media content, and we'd like to discuss specifically what we mean. This funnel is a way of thinking about social media marketing that may prove very useful when structuring and publishing your content Read More