BizSugar.com › User › 21Handshake › Published

There's currently a battle going on in the marketing world – and it's all about the emoji. Should brands use emojis? If they should, where should they use the emoji at? Is it okay to include them in email headers – even if you're a B2B business?

There are heated opinions on both the pro-emoji an Read More

The Business Leader – Andrew Grashuis: While Andrew's family ran a successful brokerage for many years, Andrew wanted to improve the experience and bring his own ideas to the real estate world, moving away from a traditional model and towards a team-based home services organization. The result is t Read More

QDF was born as a term in 2011 when Google released a specific update called Query Deserves Freshness. This was part of Google's ongoing efforts to improve the quality of websites (along with cracking down on cheap, useless content).

Basically, QDF gave page ranking boosts to sites that had new Read More

We have noted before that today's small and mid-sized companies tend to have a reactive problem: When they post on social media, there tends to be only a little bit of proactive content (original posts and pictures, etc.) and a whole lot of reactive content – content made in response to questions, Read More

Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less informal as a general Read More

Social media is a remarkable tool for capturing new potential customers, getting the word out to thousands of people at once, and showcasing your products - but if you don't bother to master the medium, you're on par with an unplugged television. Let's start with an uncomfortable truth, here: the sh Read More

Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it.

We find it effective to study alternative metr Read More

Organic marketing is exceptionally appealing to budget-conscious companies - while the creation of organic content does require capital, deploying it across various platforms is essentially free. Unfortunately, there's no such thing as a free lunch, and that's doubly true in the B2B sphere; social Read More

If you talk about yourself too much, or too loudly, and what happens? For one, you'll end up hoarse and your voice will be less pleasant to listen to, but the real problem lies in boring or annoying your audience. Just as it can be tiring to hear the same old stories from friends or family, your au Read More

Today’s fragmented digital landscape makes it harder than ever for businesses to connect with the right customer at the right time, much less distribute the right information. As a result, many companies have developed a fragmented digital marketing strategy. Their short-term strategy produces quic Read More