BizSugar.com › User › 21Handshake › Published

Chatbots, are new, exciting, and have excellent participation rates compared to older channels! We've discussed the why quite a bit, but now we'd like to start talking more about the how. Let's say you're sold, and you want to include a chatbot in your latest work. Where do you begin?

The first Read More

Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More

We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More

YouTube isn't just a video source – it's also one of the most popular sites for gathering information and news, right behind stars like Facebook. If YouTube video content isn't part of your marketing strategy yet...well, that should probably change sooner rather than later.

Read More

The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Before you start to pan Read More

Traditional marketing focuses on “top of the funnel” activity. The mission for this type of marketing is simple: generate qualified leads who will convert into customers. Increasingly, however, companies are recognizing that’s simply not enough.

Today’s small businesses are beginning to recogni Read More

There are a lot of things you can't do to win more Instagram profiles. You can't use bots, or buy followers directly – that looks bad for your business, and hurts more than it helps (what do you think all those fake or ignorant followers will actually do for you?). You can't veer your Instagram str Read More

Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as good for your SEO. Link Read More

Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a ded Read More