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The growth of the web 2.0 and social media sites like Facebook and Twitter gives every professional sport team the opportunity to create a social network for their fans, which was impossible just a couple of years ago. The relation between social media and sports are getting larger and larger and social media sites are becoming very popular amongst the sport enthusiasts. Many software companies a Read More

This week we're going to look more specifically at Facebook and how it fits in with HR and Recruitment strategies. It's pretty obvious why more and more recruiters are looking towards Facebook for talent acquisition; there's over 6.5 million Aussies on Facebook according to CheckFacebook.com (that's 39.27% of the online population); it's the 2nd m Read More

The recent deaths of Michael Jackson and Farah Fawcett demonstrated the immense the power of Twitter, and social media in general, to generate news across the globe in a matter of hours.This raises a real question — can social media be trusted as a news source? Read More

In order to really get ahead in the Facebook Fan Page world, a company should remember the most important component to a successful page: the fan. Some brands are doing it right by engaging their fans to take an active role and stance on their most liked brands. Read More

If you want to get ahead of the crowd, and connect with your consumers, take a step back and remember what the consumer side of you is looking for. People want to be respected, have a voice, and be treated as a person. Read More