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While setting up SelfEmploymentMastery.com, our keyword research told us that 'How to be self employed' was one of the most oft-used keyword phrases on the subject of self employment. Read More

We hear it time and time again. You gotta have a unique selling proposition, a USP to market yourself. If you can't differentiate yourself from the rest, if you don't stand out, you won't make it. Read More

When you are self-employed you’ve usually got your head down and tail up, getting on with what needs to be done as part of the daily grind. Nine times out of ten, it needs to be done today so the idea of taking time out to put together a business plan can seem like a luxury you can’t afford, possib Read More

I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. Read More