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What will the future of social media look like? Will today’s top networks continue growing? Is there even still room for more growth? New research from eMarketer projects the growth of five top social networks over the next five years. Read More

A new report reveals brands are producing more content than ever before while getting less engagement for their effort. Here are three ways organizations can overcome can overcome this content marketing dilemma and engage more people. Read More

When it comes to marketing, you need a map to navigate the constantly changing terrain. This report looks at new survey findings revealing the most common paths companies will take to connect with consumers in 2016. Read More

New social networks are constantly bubbling up. Many are even sticking around and building an audience. Here's a look at four rising or under-the-radar social media sites and apps your company may want to consider testing out this year. Read More

From Star Wars to Snapchat, check out these picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months. Read More

So much of marketing and fundraising is fluid. It’s constantly zigging and zagging in different directions. It’s only when we look back on a period of a time as a whole (like a year) that we see the signposts emerge. With that in mind, here's an octet of top takeaways from the past 12 months. Read More

This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing? Read More

From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

With sales numbers sliding, customer fatigue setting in, and some retailers jumping off the bandwagon, many brands are starting to wonder: Has the slow demise of Black Friday begun? Read More

The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Here's what they found. Read More