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With the rising interest in machine learning and artificial intelligence, live chat software companies are asking—how can we use this tech to drop the cost for our customers? It’s an exciting time of experimentation, trial & error, and data crunching. Will the bot stay in the background or will it Read More

Search Engine Optimization is a tricky but important discipline. If your content is top-notch but you're still not getting the kind of visibility or traffic you're aiming for, it might be time to consider trying out an SEO tool. In this article, we look at some of the top SEO tools on the market an Read More

Trends indicate that HR pros must find balance between seemingly opposing demands, such as helping companies get work done while giving employees freedom. Read More

2018 marketing trends go beyond same day service and personal recommendations. Here’s what consumers expect from brands in 2018. Read More

Companies that move past traditional org charts set themselves up for success in utilizing freelancers to scale up and down as needed. Read More

Cryptocurrencies like Bitcoin, Litecoin, and Ethereum are having a moment. What's driving their dramatic increase in value? Why are people interested in these other cryptocurrencies in the first place? And what's the difference between them? Read on to find out. Read More

Check out this book list from Upwork CEO Stephane Kasriel to help you become your own futurist and anticipate trends in work especially. Read More

There’s a common misconception that freelancers are just like “temps,” professionals hired by companies for more short-term, low-value projects. The reality is quite the contrary. Read More

If you don’t currently have a mentor in your professional life, it’s time for you to get on board and start learning from someone who has gone before you. Business consultant Larry Alton explains how valuable a mentor can be as you grow your freelance business. Read More

The emotional effects of different colors are well documented. There are 6 colors that are proven to boost sales. It is vital to align the colors you use with your brand identity. If you fail to align correctly the color loses it's effectiveness and in some cases will have a negative effect. Read More