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But here’s the thing: you can reclaim those hours – while still maintaining your profitability. In fact, you will likely improve it. How? By outsourcing tasks that you don’t need to do. You will not only get that time back but also be able to focus on the aspects of the business that you do best. Read More

Thankfully, working from home has gotten easier because of the wonderful world of technology. We are able to perform job duties to our fullest without ever leaving home. Skype is becoming the fastest interview platform for many different companies because of simplicity and inexpensiveness. Whether Read More

I hadn’t really thought about using the Chamber as part of my marketing strategy, but after looking into the Chamber and all that it has to offer, this really is an opportunity you should take advantage of. Read More

A direct sales business has benefits beyond meeting new people and generating your own income. As a home-based company, your direct sales business also offers tax deductions that you could not normally take. Read More

In today’s environment of user generated content, social networking sites such as Twitter and YouTube make it even easier for cash-strapped marketers to create brand awareness. Read More

A big concern many people have when debating leaving a job and becoming self-employed is health insurance. Knowing you have different options to keep your family from financial ruin, should there be a medical emergency, may help you decide to take a risk and go for your dream. Read More

It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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It seems everywhere you look somebody new is talking about Pinterest, and there is good reason why. Not only was Pinterest named one of the Top 50 Websites by Time Magazine, but in a recent study done by Shareaholic, Pinterest beat out well known social sharing sites, like YouTube, Google+, LinkedI Read More

One of the most important gifts an entrepreneur can give herself is the ability to stay focused. A strong, clearly defined brand helps you maintain focus by: Read More