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SEO can be hard to understand, even for experienced marketers.

For one, there is precious little information available on how1 search engines actually rank pages. Nearly two decades after its birth, the Google ranking algorithm is still largely a mystery. If we do know anything about it, it’s mo Read More

Community Management is an important part of digital marketing as a whole. If your business does not have a dedicated Community Manager, the results you will see from your social media activity will be limited. Too often I have seen marketing managers or interns given the duty of using social media Read More

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google Sheets has emerged as a worthy opponent.

Some of the things both programs can be used for:

* Complex calculations
* Storing, sorting, analyzing and filtering str Read More

When starting a new business whether it be a tech company or a retail store you will have many challenges that you will need to face and conquer. Starting a new business has many challenges on its own but when you’re looking to scale many of these challenges will be new to you and you will be unsur Read More

Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data. Read More

In this post I’m going to show you how to make a to-do list even when you’re short on time. Read on to find out the answers. Do you already use a task management app? Are you totally happy with it? In a recent post, I walk you through the pros and cons of 13 different checklist apps, so go and chec Read More

In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

It’s easy to wake up, check the tasks marked for today and get stuck in with your most urgent and important duty. What’s harder is taking a big picture look at your task list. Who can be bothered with that? Surely that’s an hour you’ll never get back? Read More

Being a freelancer can be difficult. A recent study showed that 34% of the US workforce are freelancers, and with the world becoming more friendly towards freelancers, the competition is growing rapidly.
Read More

It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More