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How many times have you seen corporate goals or objectives rolled out to an organisation in a company-wide meeting?

At first, the employees are all fired up, they clap exuberantly, and then they forget about them within 24 hours!

In another situation, the goals are presented in a vaguely word Read More

Influencer Marketing or Influencer Outreach Campaign is a marketing strategy used by marketers and advertisers with an objective to reach their potential consumers through the content and influence generated by the Influencers.

The channels engaged by influencers and social influencers include b Read More

Profits, products, people, passion: the Entrepreneurship Guide

I am entering the seventh year of my entrepreneurial career in March 2017.

With that, I thought of sharing several aspects of my journey which have helped me sustain and grow my business over the years.

“Success is yours, focus Read More

On average, I work with two to four new businesses at the same time, developing a social media strategy. I post to my blog on a regular basis, while making time for my family and friends and of course not neglecting my boyfriend and our dog.

Being a working entrepreneur is worth it, the hard wor Read More

Have you ever thought you had the best idea you’ve ever thought of that could change the world? Did you know you should find a business mentor, but not sure where to start?

Perhaps you’ve thought about trying to find someone to coach you but thought you needed thousands upon thousands of dollars Read More

Kevin Starr, the incredible Executive Director of the Mulago Foundation, invests $10M per year into social impact organizations tackling the toughest problems in the harshest conditions in the world.

The way he evaluates an investment is by asking the following four (seemingly) simple questions: Read More

Unquestionably, Facebook is the largest social network in the world with over a billion and a half active users monthly, and over a billion daily active users.

As a matter of fact, we used to say everything has pros and cons, and so does Facebook.

I am not going to discuss them in this articl Read More

In content marketing, all we needed to focus was on what matters to our target customers.

But since the content is getting overloaded and every day each customer is deluged with numerous subscriptions, it is a time we also start focusing on who matters to them?

In general, people trust their Read More

What important principles have you discovered this past year that can make a dramatic impact on your life and business in the future?

I know it can seem cliché at the end of the year to reflect on the past year and set goals for the next year.

However, it is critical to our businesses and to Read More

What is underdog marketing one might ask?

Underdog marketing uses the tale of rags to riches, Cinderella and her story that caught our hearts in the Disney film.

This strategy has the motive of engaging with the audience. Underdog branding is used to capture our attention and convert us into Read More