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Brand awareness and recognition are critically important if you want to grow your business. Today, the best strategy for most businesses to create brand awareness and recognition is to build an online presence and leverage social media. We look at 3 strategies that will help you do this with your b Read More

This is a complete step-by-step guide on how to start a business in 2020. Among other things, you’ll learn how to develop and refine your business idea, conduct market research, write a business plan, choose a business name and logo, build an online presence, find investors and business partners, h Read More

No matter what your business is, or the stage in its growth, you can't afford to deny your business the revenue that creating an online presence can provide. Here's a detailed look at exactly what you need to do to get started. Read More

Great marketing doesn't happen by chance. Marketing psychology can give smart marketers and business owners a competitive advantage, by optimizing marketing strategies and tactics in ways that intentionally and proactively influence people's behaviors and decisions. Here are 5 powerful principles o Read More

There are many important reasons why doing business under a DBA (Doing Business As) name could be the right decision for your business.We'll help you understand what a DBA is, explain why you might consider using a DBA for your business, and provide key insights to help you file your DBA name in an Read More

Whether your business is an experienced remote team or new to the game, remote work always poses unique challenges. Here are three of the most common challenges managers and companies face when managing remote teams and ways you can overcome those challenges. Read More

You must develop a strategy to recession-proof your business, and you should do this now. As the economy takes a deeper dive, it will be much harder for you to timely respond and keep your business afloat. Don't panic. Here's a look at what your small business can do to respond appropriately in tim Read More

Competition in the construction business is fierce and growing your construction business requires a strong marketing and branding strategy. Here are 6 ways that strong brand identity will drive sales for your construction business. Read More

Now is the perfect time to turn a hobby you love into a side hustle or full-time business. If you've got a hobby you're passionate about, maybe it's time to put the two together with these 6 tips on turning your hobby into a successful business. Read More

One of the most challenging pieces of the startup puzzle is choosing a name for your business. Here are 5 mistakes to avoid when naming a new business.
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