RossKimbarovsky commented on the following stories on BizSugar
Unique Value Proposition: What It Is, Why It\'s Important, How to Create a UVP, and 10 Examples
"That's the beauty of UVP. Do people commonly associate Puma and Adidas with Nike's UVP? If they do not, it's unique, even if it doesn't sound unique. UVP can be strengthened by advertising, and in Nike's case, it most definitely helps that Nike spends a ton on brand advertising."Subscribe
Make Every Second Count by Crafting the Ultimate Elevator Pitch
"It's easier to deliver if the elevator is stuck between floors. :)"