RossKimbarovsky commented on the following stories on BizSugar
How to Choose Your Business Name
"It took us about 50 hours to come up with "crowdspring". Lots of brainstorming and frustration - naming a business is really hard. We ultimately focused on standing out (spring) and since we were a crowdsourcing site, "crowd" makes sense. But to get there ... was painful. What's "TeaParty.media"? Hard to give feedback without context ("Tea Party" in American politics, has a negative connotation to Democrats and a positive connotation to many Republicans)."3 Important Strategies for Increasing Brand Awareness and Recognition using Social Media
"It really depends on your business reach. A local/regional/national business would only worry about their own time zone or adjacent time zones. A business selling around the world might need to account for many different time zones. And, the general advice about what is the "right time" is generic. We all need to experiment because there's rarely an identical right time for everyone."5 Strategies to Help Your Small Business Survive a Recession
"Continuing to spend marketing dollars is tough because the pandemic has definitely impacted people's attention and reactions to marketing. It's a delicate balance... Has any of this changed in Sweden, since Sweden has taken a much different approach to dealing with the pandemic?"Subscribe
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3 Essential Ways Packaging Design Will Change Because of Covid-19
"Yes, I have, particularly corn starch packaging. Makes much more sense than petroleum-based plastics."