RossKimbarovsky commented on the following stories on BizSugar
It really depends on your business reach. A local/regional/national business would only worry about their own time zone or adjacent time zones. A business selling around the world might need to account for many different time zones. And, the general advice about what is the "right time" is generic. We all need to experiment because there's rarely an identical right time for everyone."
Continuing to spend marketing dollars is tough because the pandemic has definitely impacted people's attention and reactions to marketing. It's a delicate balance... Has any of this changed in Sweden, since Sweden has taken a much different approach to dealing with the pandemic?"
What works for one business doesn't necessarily work for another and most tactics reinforce other things you do to market your business. So I don't have a favorite tactic on the list but I can say I spend less time, for example, analyzing competitors, than I do thinking about and helping my team execute the other things on the list. What have you done that's worked for you in your business?"