RossKimbarovsky commented on the following stories on BizSugar
Heather, bootstrapping has been an option for many years, but the cost of starting a new business made bootstrapping, even six or seven years ago, very difficult (if not impossible) for many people. Today, it's possible to start a business without a ton of money - largely because there are many cloud-based services that have both reduced the costs of starting a business, and have automated or simplified many of the things you need to do when you start a new business. "
There are so many outstanding resources today, that not having tech skills is no longer a major barrier. It still can be a roadblock, and as you point out, can definitely increase costs. But it doesn't have to be. With so many opportunities to learn to code (many free), there's a way for those willing. And if not willing, then perhaps a technical co-founder could help. As for startup experience - that definitely helps. But here's a fact that most people don't know. The success rate of entrepreneurs who previously failed vs. those who are just starting out is nearly the same. Only 1% separates them (those who previously failed tend to do just slightly better). That's such a small percentage that it is almost meaningless."
The most compelling stories are authentic and true. Ultimately, fabricated stories tend to crack and break down, often at the cost of reversing whatever goodwill the business has earned through that story. As with anything, it's probably possibly to weave a crafty tale, but this would be really tough to do for most businesses. Do you know of any restaurants that are very popular as a result of an invented background/story?"