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Your company’s logo is the visual figurehead of your brand. It’s important to get it right. Here's a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.



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Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Here's how to do influencer marketing right.
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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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You need to have marketing strategies in place for millennials and their generational successors. Here are 5 key differences between Generation Z and Millennials, and a look at how these differences will impact your business.

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If you’re considering starting your own business, you owe it to yourself – and your future employees – to ask yourself if you’re cut out to be an entrepreneur. Do you have these seven essential entrepreneurial traits?

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Canada is one of the best countries in the world to start a business. Here are the best and brightest cities in Canada for startups and entrepreneurs. Read More

Businesses need to leverage every strategy and tactic they can to effectively market on social media. One of the most important strategies: investing in good design. Here are five proven ways good design can amplify your content marketing strategy. Read More

There are only two ways to increase your productivity. You must either work more hours or work smarter. People who find a great work-life balance always pick the latter. Here are five scientifically proven ways you can improve your productivity at work and reclaim your personal life. Read More

Focusing solely on selling a product or service to a customer doesn’t cut it anymore. To succeed, your business must start thinking of customers as long-term investments instead of one-off sales. That’s what the most successful companies are doing. Here's how. Read More

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue.
Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here's what you need to know. Read More