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When was the last time you didn’t check one of your social media sites for one day on your mobile device? Don’t worry – you are not alone. Everyone is mobile these days, so how is your business capitalizing on the mobile market? Read More

Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount. Read More

Reaching out to influencers to spark a conversation, awareness, and build your reputation is a valid strategy if done the right way. The fact is many people will respond to conversation starters and want to help. Think of it as Paying It Forward. Read More

You can start using emojis in your email headlines today, but make sure it’s something your audience will like and/or appreciate. You could also ask your clients whether using emojis is something they expect of you or if they’d be surprised to see coming from you. Read More

This infographic takes you through the process of deciding if the social media sites listed in it are right for you and your business and how to best utilize them. Read More

Running a business, and marketing your business requires repetition. It takes time for people to get comfortable with who you, know what you sell, and how it can benefit them. Today we continue to learn about the benefits and added value of video on your website and in your email campaign. Read More

When it comes to your business, there isn’t anything you wouldn’t do to make the public more aware not just about your products or services, but ways you can help them in their everyday routines, tasks, etc. Read More

In digital marketing there is a bag of goodies every small business needs to have. And the best part, you don’t have to choose only one. As a matter of fact, it’s best if you have at least these five tools in your own bag. Read More

Each marketing strategy has it’s strengths and challenges. It can be confusing to know exactly where to put your resources. Facebook is a great way to build your community, and Twitter is a great place to be to have immediate interaction. Read More

What makes Pinterest so fun and interesting is its function to create different boards that are in essence photo albums that allow you to separate your images by category. This is also great because this allows you to connect with your audience without pushing your product down their throats. Read More