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We would go as far to say that most small businesses need video content simply because it is easily viewed and even more easily shared, and thus can reach a wide audience in a short period of time. Read More

The recent growth in smartphone use has also increased the number of videos being uploaded and watched because they are easily accessible, and more often than not don’t take a lot of time to watch because a person can watch the video and work on their problem at the same time. Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

Amazon and eBay have an advantage because they are cutting out a middle-man such as Google, and have your audience come directly to you - global audience for eBay, and for Amazon only if you’re not selling food or technology. Read More

What happens online, stays online, and someone will always find it and make a decision based on whatever it is they find.You want your audience to know that you are real, that you make mistakes, but that you also own up to them and correct them when they happen. Read More

Just like football and technology, marketing is constantly changing and it's vital for small businesses to remain current. The big question is, how does your small business keep up with these trends? Read More

There is no substitute in price for a peace of mind when you know the tools you paid for are doing the work they are designed to do for you so you can have an extra hour of sleep at night, an extra time to make some calls, or extra time with the family. Read More

In this article we highlight few things you shouldn't do on social media because they can have a bad influence on your company's online reputation. Read More

SMS marketing is an open frontier. With a few strong strategies you can boost your sales and enhance customer loyalty. Here are some ideas you can use to help you add SMS strategies to your marketing mix. Read More

Very few companies and industries today can exist without in some way interacting with eCommerce. To stay competitive, it’s vital for you to be aware of eCommerce trends, whether you are a pure-click eTailer or a brick-and-click company with an online store. Read More