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The name of your business is the most central asset and core essence of your brand. It’s the kernel at the heart of it all. A name that’s difficult to say will make it so much harder to succeed. However, only a small percentage of business owners develop their name in a systematic way. Read More

Newsletter writing can be tough. Here are 6 tips to help make your newsletter copy writing more successful. By following these simple practices you can make your content easier to read for your subscribers, keep them engaged and help guide them on what to do next. Read More

"You can have the most incredible product, but if you don't know how to talk about it, you're going to have a problem accelerating it." Read More

Whenever you mail out your product, you lose much of the control over the user experience. Let’s see how Harry’s elevates this experience from the mundane to a memorable brand touch point. Read More

Looking at these three brands can teach you about what goes into building a brand, far beyond your logo. Read More

Cinnamon rolls, to-die-for chocolate chip cookies and richer brownies than any bakery in town. When Elise Richer decided it was time to open a new retail bakery in Portland, we were thrilled to help her with the branding. Read More

High-quality newsletter design is critical to the success of having your e-newsletter opened, read and clicked on.

10 Design Tips for Better E-Newsletters Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Strong brand positioning involves reviewing a combination of internal and external factors.

Part of branding is self-reflective—recognizing and articulating your special strengths and unique capabilities. Uncovering the benefits of your product or service that really matter.
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It’s January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Find out how to avoid the purge list. Read More