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Most newbies in online businesses will make some mistakes. However, time should always be set aside to remedy these blunders. If you’ve been in the industry for some time and still have no idea that you’re doing things the wrong way, you may be causing some marketing disasters for your business. Read More

The Twitter chat should boost awareness of your industry expertise, by sharing information and inviting your audience to do the same and discuss. Read More

If you’re just getting started with social media, or you’re about to hire your first social media manager, then it helps to understand the basics. Social media is an incredibly powerful inbound marketing tool, but the sheer amount of platforms now out there can make it a little daunting when it com Read More

Often, businesses make a choice between paying for SEO and paying for content. It shouldn’t be a choice as both content and SEO should work together, in harmony. Some people have said that good SEO these days is all about content creation and to some extent that’s true. But content without any cons Read More

A new report from Regalix – State of B2B Social Media Marketing 2015 – has found that 93% of companies cite Twitter as their favoured social media marketing platform, with LinkedIn coming in at a close second with 91%. Read More

It’s thought that 62% of websites have a blog, but 80% of those blogs have 5 posts or less. This suggests that many businesses consider content marketing, but then either find they don’t have the time or budget to maintain even a simple blog. However, it is possible (and desirable) to gain ROI on c Read More

For SEO professionals, when clients ask how long it will take for their site to get ranked and found in search it is a little like the question ‘how long is a piece of string’. Considerations such as budget have to be taken into account as well as if it’s a new site. There are further things that s Read More

Case studies are an incredibly valuable marketing tool and should make up a part of your arsenal wherever possible. They work on the part of your audience that’s somewhat disinterested in a bid to show social proof and turn them around. Case studies are a great opportunity for you to show the world Read More

In the last few years growth hacking has come to the fore as more and more businesses apply some of its techniques to grow their company. Growth hacking refers to a set of methods carried out specifically to enable high growth in a startup. The term itself was coined by Sean Ellis in 2010, who used Read More

Recently, Google’s webmaster trends analyst John Mueller said in a Google+ live hangout that link building was something to be avoided for SEO professionals. His statement was in answer to what could be considered a common question, “Is link building in any way good?” Read More