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Broken links are a fact of internet life and in recent years the growing number of sites using a CMS such as WordPress and Drupal “have led to the fall of static HTML sites, and with each relaunch, untold thousands of links die,” according to research. The problem of these dead links is known as ‘l Read More

It is very important for you as a business or brand to first analyse how an online store will work for you. You may find the advantages of selling online outweigh the disadvantages. Doing proper research now will help throw your doubts out the window. Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

4 years ago, Instagram was just another social site where people could share beautiful pictures. The site has since grown into one of the most popular and most powerful social media sites today. When Facebook purchased Instagram, it gained an even more solid foothold in the social media arena. As a Read More

Moz metrics are trusted around the web for providing an indication as to the quality of a website. Now, the company has added a new metric known as Spam Score to help you to better predict if a site is likely to receive a Google penalty. Moz engineers have been working on the new metric for a year Read More

As of February 2015, LinkedIn reached a total of 347 million users with 2 new members joining every second. 62% of marketers are saying that it is a much more effective platform than Facebook. Thanks to the higher return in lead generation, 91% of B2B marketers use LinkedIn to distribute content. 8 Read More

What can you do to make your blog more successful? Well, social media is the primary method of distributing blogs these days, and you can of course use email newsletters too, which are also highly effective. However, just because you’ve created a blog and shared it on social media, that in itself d Read More

It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six k Read More

It’s that time of year again when we’re all winding down in preparation for the holidays whilst wondering what next year will bring. This year we’ve seen a few changes in digital marketing with the usual death knolls being rung for SEO and even for Facebook, thanks to the social network’s announcem Read More

It’s that time of year when many businesses start to ramp up their marketing efforts to make the most of the Christmas and New Year period. But what’s the best way to go about it? Do you send out more email as the holiday period approaches, or do you come up with a strategy to help you to reach the Read More