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Last week’s Whiteboard Friday from Moz co-founder and blogger Rand Fishkin posed an interesting question: “Is it possible to have good SEO simply by having great content?” I thought this was an excellent topic for conversation as it seems to me that many sites tend to focus on one or the other and Read More

It’s emerged that social network Facebook conducted an experiment into its users’ emotions and the effect of posts on them. The study ran for a week and the site deliberately skewed the appearance of users’ newsfeeds to look at the effect of positive and negative posts. Anger ensued. Read More

This week Google announced the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. Also, auction site eBay, revealed that it suffered a major data breach, which has resulted in the threat of investigations from m Read More

When it comes to lead generation, online media is one of the most powerful tools at a brand’s disposal. To get the most out of online media, however, brands must use a variety of strategies. In general, these strategies will fall under one of three categories: owned media, paid media and earned med Read More

Previously, Google used two key metrics to calculate AdRank – the maximum CPC bid and the Quality Score of the ad – in order to determine how high the ad should be placed. Now, Google has added ad extensions into the mix, so the algorithms use three key factors, rather than two. Read More

if you have a local business that relies on a certain amount of footfall, then you need to carry out local SEO in order to be found before the competition. With this in mind, you will of course need to use tools, if you’re going to get the most from your local SEO efforts. Read More

Effective social media strategy has the potential to reach far beyond simply gaining exposure and broadcasting messages about your brand. The following tips can help you expand your social media presence, drive traffic to your website, convert visitors and nurture customer relationships.
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Primarily aimed at developers, this article is pitched at an introductory level but ventures into advanced territory. The main points covered include: A general introduction to SEO and where it fits in overall web marketing, and The importance of understanding the business goals of a web site. Read More

When SEO practices first evolved in the mid 90′s they were really just working through the loopholes in Google’s search algorithm. In most cases, it wasn’t an evil plan or a deliberate attempt to game the system but it also wasn’t in line with Google’s desire to serve up useful search results. Read More

Growth hacking is not just a marketing strategy. The focus is on users and growth; where the users are and when they are there. This data-inspired approach may see the end of traditional marketing such as brochures and press releases. Read More