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The secret is not to worry too much about it. Becoming a Twitter pro doesn't mean you need to check Twitter all day long, always have it open, or always tweet brilliant quips. Just check into Twitter once or twice a day with these tasks in mind. Read More

To those of you who have been able to wrap your arms around social media, congratulations. You are learning what it can potentially do for you, and your company. In my industry, our arms haven't been moving too far from our hips. Yet. Will social media marketing start to penetrate every industry, and every industry segment? Or, is it already? Read More

A lot of industries are fretting the worst. There are a lot of legitimate reasons to worry, but the biggest risk is letting our concerns distract us from the opportunity before us. Read more from Behance Founder Scott Belsky. The recession is a fantastic time to strengthen your business—and ultimately be more successful. However, to make use of t Read More

There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that a Read More

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, Read More

In ordinary times, cash is merely king. When sales slump cash flow becomes emperor of the universe. Read More

Now that the panic is over, and a nice chunk of your savings likely depleted by the economic woes of the past year, figuring out just where to invest what's left is the big question. Here are ten tips on how to handle your investments from this point forward. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

There is some evidence of the seeds of creative destruction at work in the economy. This is clearly becoming the age of the bootstrapper. Don't focus on investment dollars or massive infusions from the SBA as a sign of activity. Focus, instead, on the grassroots bootstrapping entrepreneurs who will reinvent our economy -- if we just would get Read More