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If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun. Read More

Do you believe that guest posting for traffic is not working anymore? Read our case study on how to increase your traffic with guest posting on other websites. Read More

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting. Read More

If you’re anything like me, you’re sick to death of this style of marketing. Even without reading the content, it’s abundantly clear that these claims or promises are ones which cannot be kept. Read More

This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal.

But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Read More

In the mid-90s, a Japanese mobile software developer noticed teenagers using MMS to do things that emojis would suit, and created the first round of what we’d consider emojis today.

Now, there’s an explosion of emojis. Apple, Twitter, Microsoft, Facebook, Android, and others — all putting their Read More

Do you manage multiple social media profiles for your business?

Looking for an easier way to keep an eye on key social media metrics? Read More

With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help. Read More

In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to dat Read More

Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore.

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter prof Read More