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In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too). Read More

14 Ways to Create Amazing Tweets from your Blog Posts So you’ve created an incredible blog post. It’s full of knowledge that matters to your target audience. And you know you can use social channels... Read More

Is one of your business goals to publish a book in 2013? Seems like a lot of my clients and colleagues are writing and publishing books right now. You may also be in the process or about to start which means you’ve got 5 months to meet your goal. Totally do-able!
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We've all heard some version of this story: a brash and charismatic leader creates a runaway business success. The press can't get enough of him. And people can't seem to buy the products fast enough. The board and shareholders, enjoying the dizzying ride, are happy to look the other way if some of Read More

Posting every day does not guarantee that you will have a successful blog. Value is more important than quantity. Read More

What’s web usability and as a marketer, why should you care?

Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. Read More

one of the things I’m constantly struggling with is working in the business instead of on the business.

Making the transition from writer to manager has been smooth. There have been times when I’ve done little writing and times when I’ve done much of it, but now the transition seems to have some Read More

10 Tips: How Not to Use Google Plus I’ve been spending quite a bit of time on Google Plus lately. I know, I’m geeking out. But it’s quickly becoming my favourite social media platform these days. It’s... Read More

What’s one must-read book for honing your sales skills?

Whether you think you’re in “sales” or not, all entrepreneurs are selling something – even if it’s “just” an idea – and Robert B. Cialdini’s “Influence: The Psychology of Persuasion” is a great resource for learning how people think and mak Read More

You might note that the title of this section doesn’t mention becoming a better writer. Here’s what I know – if you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through your writing, you’ll become a better writer.

So, first let’s work on mak Read More