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Even though blogging is an integral part of internet marketing, many people don’t know how to increase the readership of their blogs. The truth is that it’s much easier to set up a blog than to attract readers and popularize your blog. Unfortunately, the majority of bloggers, who venture into blo Read More

There is no one size fits all approach to social media or content marketing.

There is no single person, or piece of software, that can tabulate the odds of success doing things one-way versus another.

Sure, there are ‘best practices’ and patterns for what tends to work and what doesn’t, but r Read More

Too many teams jump onto the social bandwagon without a strategy and without giving any thought to measurable goals. Sending a deluge of tweets is not enough: businesses have to ensure that each and every tweet, status update and video is linked to their bottom line. So how do you do this? Read More

Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog, no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing a Read More

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers.
Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, bu Read More

Becoming a credible and influential blogger in this tech savvy world is surely a challenging job. Perhaps one of the main reasons people find it so hard to do a good job at content marketing is because there are millions of bloggers online who claim to be the best. Sadly, only a handful of these ar Read More

Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read More

Quotes from Youtility, the New York Times best selling business book, featuring Ann Handley, Lee Odden, Joe Chernov, Joe Pulizzi and Jay Baer. Free download. Read More

It’s official Google Reader is no more. For those now scrambling to find an alternative I present the crowdsourced List.ly list of Google Reader Alternatives.

Still want to access your subscriptions and other Google Reader data? You have until July 15th to do so or it will be deleted as well – G Read More

Integration and convergence are the two concepts I’ve been drilling on most for the past few years. Quite frankly, marketing has always worked better when integration is considered, but today’s markets, buyers, humans want and expect more than consistent messaging across platforms.

What’s drivin Read More