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How do people become truly influential in the social age? If you, like me have been raised with the notion that celebrities, sports stars and politicians were influential because of what they do and not who they are – we’re on the same page. But when you actually [...] Read More

For entrepreneurs, hiring staff members is a rite of passage in terms of branding your business. As they celebrate this significant milestone, small business owners should make sure that they do not take this process lightly. Read More

Starting a new business takes a large amount of time and money. As a new business owner, you need to be prepared with budget-friendly ways to reduce startup costs. Use these five tips to reduce your start-up expenses until you have more money coming in. Read More

Our U.S. economy is slowly climbing out of this recession and, for the moment, new car sales are surging once again. As a bell weather for the short-term, things look pretty rosy. Long term, however, there are storm clouds brewing. […] Read More

There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”

Many like to point out that sponsored content is nothing new. Advertorials have been around for a long time. But they seem to be taking on more importance as brands “become publishers” w Read More

Make your content the most compact and efficient it can be so that customers can easily consume, understand and act on your calls to action. Read More

Choosing between a contractor or an employee depends on your business. These tips are to help veteran small business owners make the right choice. Read More

There are many reasons why entrepreneurs find experiencing slow, unprofitable growth.

Slow growth is a sign you've got your eye on the wrong focal point. Read More

In June, Facebook introduced clickable hashtags into its posts. Though some seemed to laugh at the idea, advising Facebook to leave the hashtags to Twitter, the move signaled Facebook was beginning to compete with other social networks as a source of news and trending topics. With all this hype aro Read More

Where is the first place you look to find out about a business? The company website.

How do you find information on a product, a service, a potential supplier, business partner or resource?

Chances are, the first thing you do is type the name in the query bar of a search engine on your desk Read More