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In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

Yes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 - 2009 Great Global Recession Read More

It's Wedding Season! Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it's his passion and he's dedicated to being the best. Read More

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? Read More

Social media is still being looked at as a waste of time by many businesses. Unwilling to take the time to understand how to approach it or to realise it's benefits, it is dismissed as a fad. To their misfortune. Read More

Some consultants might say that their clients are not online. More likely in the next 2 to 5 years most of their clients will be online. The question is, do we focus on building an online reputation now or in the future? Lead generation nowadays is much more about being found than going out and hunting. Read More

Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter. Read More

These days, every time I have to think, rather than just sitting down and brainstorming, my automatic port of call is the internet – that wonderful repository of tidbits, advice, checklists, gizmos, inspirational quotes, secrets revealed, magic answers, attractive distractions and so on. I don’t even think about it. I am hard-wired and programmed to grab the mouse and start clicking. Read More

The first 100 days in a new role are important for many reasons, they are periods of great opportunity but also risk, actions or decisions taken in this period can have far reaching consequences, they establish a foundation or momentum for the new leader and lastly they are not once offs i.e. most of us will make multiple transitions in our careers. Read More

Last week I came across an interesting selection of articles on BizSugar. Here they are with some of the thoughts these articles inspired on international business. Read More